Most packaging end user work closely with suppliers to develop new idea and technology, like the left part of following drawing, It’s a packaging material supply chain or business chain, but it’s not a better chain for packaging innovation and development whatever efficient or effective.

So we can change to the right part of following drawing. We should work closely with upriver supplier-packaging raw material manufacturer. They are more professional in packaging technology and innovation, sometimes they don’t know what end consumers want, but we know. We can transform all new technology in our direct supplier to do what we need.

At the same time, we can work with professional institution, like university or some professional designer, to initiate new packaging idea whatever innovation direction or cost saving.